The book, by Roya Rahimi, Babak Taheri, and Dimitrios Buhalis, is an essential volume for anyone researching the sharing economy and wishing to learn more about and delve into the impact it has had and will have on the tourism industry and the wider tourism economy.
The sharing economy issue started at the beginning of the 21st century with the general goal of sharing the additional benefit through different business models, helping people save money. The sharing economy has managed to create a new way of traveling, through online sharing platforms that facilitated direct transactions between ordinary citizens to share houses and cars, traditional foods and local information, enabling social interactions that connected tourists to the local community. The increase in the non-professional provision of tourist services has been contributing to the strengthening of the income of local residents and the creation of small local businesses, thus giving alternative and differentiated proposals to the tourist, through substantial cultural exchange and experiencing the authentic local culture. It is the economic system where goods and services are shared between people.
The sharing economy is at the center of numerous current discussions regarding new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines, car rental companies and service industries, as they are game-changers in all service industries. This edited volume encourages new theoretical and empirical developments on sharing economy studies in the service sector.
This book is one of the first academic volumes on the subject to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real case studies, it examines topics such as:
- Introduction and conceptualization of the sharing economy
- National culture and sharing economy
- Big data and digital marketing in the sharing economy
- The future of mobility according to Uber
- Review of tourism models in the era of the sharing economy
It is an essential volume for anyone researching the sharing economy and wishing to learn more about and delve into the impact it has had and will have on the tourism industry and the wider tourism economy.
Giota Moschopoulidou is a graduate of Tourism Business Management and a Graduate of the Postgraduate Diploma of the Aristotle University of Thessaloniki, with a scientific specialization in "Tourism and Regional Development". She is professionally active as Scientific Tourism Development Consultant, with many years of experience in the spectrum of tourism development and specialization in Tourism Marketing and Regional Development. As a scientific editor of TravelDailyNews, she writes on Development/Sustainability/Innovation-Technology/Alternative Forms of Tourism and Culture issues. She is responsible for the scientific book presentations of tourism.